“We want to tell about the economy in a simple and accessible way, without ever lapsing into banality, to help readers make more informed choices.” This is the mission of Moneta, the new weekly economic magazine presented Thursday, April 17, at 4 p.m. in Rome at the prestigious Chamber of Commerce headquarters in the Temple of Hadrian. Leading the project is a doyen of journalism: Osvaldo De Paolini.

Moneta, promoted by Moneta Srl, a Tosinvest Group publishing company, was created with the ambition of becoming a reference tool for those who want to better understand financial markets, grasp emerging innovations, navigate savings management and interpret the dynamics of Italian SMEs. The magazine will be on newsstands every Saturday along with Il Giornale, Libero and Il Tempo.

Available in both print and digital formats, Moneta aims to build an integrated information ecosystem, offering real-time updates, sector analysis and insights on large traditional companies as well as startups driving growth. The goal is to offer readers a disenchanted point of view and an accessible but never trivial narrative on the most relevant economic issues.

The Roman presentation, which was attended by numerous industry and institutional representatives, confirmed the relevance and topicality of the project, in a context in which the need for clear and competent economic information is increasingly felt.